Shane Cummings
Graphic Designer
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FIVE FAMILIES

FIVE FAMILIES MUSTARD

Focusing around the prominent crime syndicates to have come out of New York City in the early 1900’s, Five Families is a line of artisanal brand mustards centered out of Brooklyn, NYC. This brand sports bold and daring visual choices, along with historical iconography and information in order to provide further interest and discussion.




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Don Peppino

Giuseppe "Joe" Profaci, was a New York City La Cosa Nostra boss who was the founder of what is today known as the Colombo crime family.

Established in 1928, the Colombo family, this was the last of the Five Families to be organized. Profaci would remain as the family's boss for over the next three decades.

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Three Finger Brown

Thomas "Tommy" Lucchese, was a Sicilian-born American gangster and founding member of the Sicilian Mafia within the United States, an off-shoot group of the Cosa Nostra in Sicily.

From 1951 until 1967, he remained as the boss of the Lucchese crime family, one of the five crime families that dominated organized crime stationed throughout New York City.

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The Executioner

Vincent Mangano, born Vincenzo Giovanni Mangano, went also by the title "The Executioner". This name was coined by a Brooklyn newspaper, due to Mangano’s more brutal methods while running his organization. Mangano was the head of what would later come to be known as the Gambino crime family, running the group from 1931 to 1951.


Designer: Shane Cummings | Art Director: Paul Sheriff | Institution: Temple University, Tyler School of Art
Photos: Austin Hart | November 2018